Our RACE Growth System helps you structure your marketing plan around the marketing activities that drive growth, so you can prioritize your marketing efforts to get the results you want. Savvy marketers understand that establishing a strong organic ranking for your content runs rings around CTRs for paid ads! So, if you're not already, 2023 is the right time to invest in your organic marketing strategy. That's more than double the CTR for 2nd position, 18.7%, and nearly 4x the CTR for 3rd position, 10.2%.

Although this may be an unrealistic hope, they’re right to say this since they realize that claiming the top position in the SERP (Search Engine Results Page) drives up your SEO click-through rate CTR like nothing else.Ģ023 data from demonstrates that ranking #1 generates a typical CTR of 39.8%. You often hear company owners saying “I want to rank top” for their target keywords. Inform your SEO marketing strategy with the latest trends Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google.

Search engine ranking